Prior to Oct. 7, many Black Israeli creators were posting videos about their grievances. Now they are striking a different tone.
By ANDREW ESENSTEN/JTA
DECEMBER 19, 2023 06:32
Kalkidan Tegin wanted to get a few things straight in a recent TikTok video.
Yes, there are Black people who support Israel, the 20-year-old Ethiopian-Israeli says emphatically to the camera. Yes, Black Jews like her exist. No, she’s not a convert or an adoptee.
She then responds to critics who claim that Israel mistreats its Black citizens.
“When my grandparents lived all the way in Ethiopia, they were literally hunted and chased and hated just because they were Jews, just because of their religion,” she says. “I lived here in Israel my whole life and I never felt hated. I never felt hunted just because I’m Black.”
In a mock American accent, she adds, “It’s insane, right?”
Thousands of Ethiopian Jews take part in a prayer of the Sigd holiday on the Armon Hanatziv Promenade overlooking Jerusalem on November 23, 2022. The prayer is performed by Ethiopian Jews every year to celebrate their community’s connection and commitment to Israel. (credit: YONATAN SINDEL/FLASH90)
Tegin, who has more than 25,000 TikTok followers, is part of a group of Black Israelis in their 20s and early 30s who have been vigorously defending Israel online — and in English — since its war with Hamas began on Oct. 7. They are an informal but increasingly visible part of Israel’s public diplomacy, known as hasbara, which seeks to defend Israel from criticism and burnish the country’s image overseas, and kicks into high gear during wartime. (TikTok, especially, has become a major online battleground, with a recent analysis showing that pro-Palestinian hashtags are massively outperforming pro-Israel hashtags on the platform.)
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In social media posts and TV appearances, they have shared stories about how they and other Black Israelis have been affected by the war. They have called out African-American critics of Israel, including those aligned with the Black Lives Matter movement. They have also pushed back against race-based, anti-Israel narratives spread by pro-Palestinian activists, such as that Israelis are white, European colonizers of land belonging to indigenous Palestinians.
In addition to Tegin, the most prominent Black content creators include Titi Aynaw, an Ethiopian Israeli model and former Miss Israel; Noah Shufutinsky, better known as the rapper Westside Gravy, an African-American Jew who immigrated to Israel last year; Ashriel Moore, a former contestant on Israel’s version of the reality show “The Amazing Race” and a Hebrew Israelite activist; Yirmiyahu Danzig, a Caribbean-American Israeli educator; and Lilaq Logan, an IDF commander with both Jewish and Hebrew Israelite heritage.
Each with their own unique style
While they each have their own politics and communication styles, these creators said in interviews that they are motivated by a desire to raise awareness about Israel’s diverse population. All of them except Aynaw, who did not respond to requests for comment, said they are creating Israel-related content on their own initiative, and that the government is not paying them to do hasbara on its behalf. (Like all soldiers, Tegin and Logan receive wages from the IDF to perform their regular military duties.)
“I was looking to show the world that as strange as it may sound, there are also quite a few Black people in Israel, and we live good lives, so there is no need to use my skin color as an excuse” to criticize the country, Tegin, who lives in Haifa, told the Jewish Telegraphic Agency.
There are more than 200,000 people of African descent who call Israel home, including about 170,000 Ethiopian Jews, 30,000 asylum seekers (primarily from Eritrea and Sudan), 3,000 Hebrew Israelites (Black people who identify as descendants of the ancient Israelites but are not recognized as Jews according to Jewish law), and an unknown number of Black Jewish immigrants from the United States and African countries. There are also people who identify as Afro-Palestinian who live inside Israel’s borders.
Besides the asylum seekers, all of these people trace their genealogical or spiritual roots to the Holy Land. “Most of us see our return to the land of Israel as prophetic,” Moore, who was raised in the African Hebrew Israelite community in Dimona, said in an interview. (The community, which considers Israel to be located in northeastern Africa, is not connected to the radical “Black Hebrew Israelite” groups in the United States whose members denigrate Jews and Israel.)
“Most people view Israel as a European white state, but they don’t realize that we are here as well, we are affected as well,” Moore, 32, said. “The rockets don’t discriminate between people, and those who seek to harm civilians don’t discriminate between us, either.”
Among the 1,200 Israeli civilians and soldiers slaughtered by Hamas terrorists on Oct. 7 were several Ethiopian Israelis, including Israel Chana, a security guard who was killed while defending the southern town of Ofakim. Soldiers and reservists from the Black Jewish and Hebrew Israelite communities are currently serving in the IDF, and some have been deployed to Gaza. Two Ethiopian soldiers, Aschalwu Sama and paratrooper Yehonatan Yitzhak Semo, have died after being injured in combat.
The war has affected Black communities in other ways. Dozens of African-American Jews who live together in the southern city of Ashkelon were forced to evacuate due to incessant rocket fire from Gaza.
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“We came from America seeking to fully express our Judaism,” Monica Terry, who immigrated from Kansas City in 2011 and works as a pharmacist, says in a video Moore posted Oct. 17 to Instagram, where he has more than 80,000 followers. “We’re in Ashkelon, right by Gaza, so we’re used to the occasional missiles and firing. But this time it was different.”
According to Moore, members of Terry’s community were temporarily housed at a school in Herzliya and then hosted by Israeli families. Terry never considered returning to the United States. “This is home to me,” she says in another video. “I’m staying here, regardless of what’s going on, regardless of how close [the war] gets.”
The Hamas assault sent shockwaves through the entire Israeli population. For Black Israelis, the psychological pain has been compounded by seeing rising Palestinian solidarity among Black Americans, including in some cases seemingly pro-Hamas responses shared online by those aligned with the Black Lives Matter movement.
A few days after the Oct. 7 assault, an independent BLM chapter in Chicago posted a meme on X (formerly Twitter) with an image of a figure wearing a parachute above the words “I Stand with Palestine.” It was widely interpreted as glorifying the terrorists who infiltrated Israel on hang gliders. Other BLM-affiliated social media accounts posted messages framing Hamas’ assault as a justifiable act of resistance.
In response to the BLM Chicago post, which the group deleted, Aynaw, the first Black Miss Israel, shared an emotional response on Instagram, where she has 113,000 followers. “I remember you screaming in the streets, ‘I can’t breathe,’” she says in the video, echoing the slogan chanted at racial justice protests, including those in the summer of 2020 following the murder of George Floyd, a Black man, by a white Minneapolis police officer. She concludes by saying, “Pray for Israel, because we can’t breathe.”
The video led to an invitation to appear on Fox News, where Aynaw, 31, called Black Lives Matter supporters who refused to condemn Hamas “hypocrites.” “They say they care about Black people, they say they care about human rights,” she said. “What about my rights as a Black woman in Israel?”
Many Israelis have viewed the decentralized BLM movement with skepticism since at least 2016, when the Movement for Black Lives, a coalition of 60 Black-led organizations, released a platform accusing Israel of committing genocide against Palestinians and being an apartheid state. Israel was the only country mentioned in the foreign policy section of the platform, and Jewish groups across the political spectrum condemned it.
Shufuntinsky, the rapper who grew up in San Diego and now lives in the central coastal city of Hadera, said he supports the principles behind BLM but not any particular organization. Since Oct. 7, he has been angered by the “false equivalency” some activists have drawn between the racial justice movement in the U.S. and the Palestinian national struggle.
“You can’t say Black Lives Matter and then look at the two sides of this conflict and support the side who is killing Black people,” he said in a WhatsApp message.
In addition to Tegin, the most prominent Black content creators include Titi Aynaw, an Ethiopian Israeli model and former Miss Israel; Noah Shufutinsky, better known as the rapper Westside Gravy, an African-American Jew who immigrated to Israel last year; Ashriel Moore, a former contestant on Israel’s version of the reality show “The Amazing Race” and a Hebrew Israelite activist; Yirmiyahu Danzig, a Caribbean-American Israeli educator; and Lilaq Logan, an IDF commander with both Jewish and Hebrew Israelite heritage.
Each with their own unique style
While they each have their own politics and communication styles, these creators said in interviews that they are motivated by a desire to raise awareness about Israel’s diverse population. All of them except Aynaw, who did not respond to requests for comment, said they are creating Israel-related content on their own initiative, and that the government is not paying them to do hasbara on its behalf. (Like all soldiers, Tegin and Logan receive wages from the IDF to perform their regular military duties.)
“I was looking to show the world that as strange as it may sound, there are also quite a few Black people in Israel, and we live good lives, so there is no need to use my skin color as an excuse” to criticize the country, Tegin, who lives in Haifa, told the Jewish Telegraphic Agency.
There are more than 200,000 people of African descent who call Israel home, including about 170,000 Ethiopian Jews, 30,000 asylum seekers (primarily from Eritrea and Sudan), 3,000 Hebrew Israelites (Black people who identify as descendants of the ancient Israelites but are not recognized as Jews according to Jewish law), and an unknown number of Black Jewish immigrants from the United States and African countries. There are also people who identify as Afro-Palestinian who live inside Israel’s borders.
Besides the asylum seekers, all of these people trace their genealogical or spiritual roots to the Holy Land. “Most of us see our return to the land of Israel as prophetic,” Moore, who was raised in the African Hebrew Israelite community in Dimona, said in an interview. (The community, which considers Israel to be located in northeastern Africa, is not connected to the radical “Black Hebrew Israelite” groups in the United States whose members denigrate Jews and Israel.)
“Most people view Israel as a European white state, but they don’t realize that we are here as well, we are affected as well,” Moore, 32, said. “The rockets don’t discriminate between people, and those who seek to harm civilians don’t discriminate between us, either.”
Among the 1,200 Israeli civilians and soldiers slaughtered by Hamas terrorists on Oct. 7 were several Ethiopian Israelis, including Israel Chana, a security guard who was killed while defending the southern town of Ofakim. Soldiers and reservists from the Black Jewish and Hebrew Israelite communities are currently serving in the IDF, and some have been deployed to Gaza. Two Ethiopian soldiers, Aschalwu Sama and paratrooper Yehonatan Yitzhak Semo, have died after being injured in combat.
The war has affected Black communities in other ways. Dozens of African-American Jews who live together in the southern city of Ashkelon were forced to evacuate due to incessant rocket fire from Gaza.
“We came from America seeking to fully express our Judaism,” Monica Terry, who immigrated from Kansas City in 2011 and works as a pharmacist, says in a video Moore posted Oct. 17 to Instagram, where he has more than 80,000 followers. “We’re in Ashkelon, right by Gaza, so we’re used to the occasional missiles and firing. But this time it was different.”
According to Moore, members of Terry’s community were temporarily housed at a school in Herzliya and then hosted by Israeli families. Terry never considered returning to the United States. “This is home to me,” she says in another video. “I’m staying here, regardless of what’s going on, regardless of how close [the war] gets.”
The Hamas assault sent shockwaves through the entire Israeli population. For Black Israelis, the psychological pain has been compounded by seeing rising Palestinian solidarity among Black Americans, including in some cases seemingly pro-Hamas responses shared online by those aligned with the Black Lives Matter movement.
A few days after the Oct. 7 assault, an independent BLM chapter in Chicago posted a meme on X (formerly Twitter) with an image of a figure wearing a parachute above the words “I Stand with Palestine.” It was widely interpreted as glorifying the terrorists who infiltrated Israel on hang gliders. Other BLM-affiliated social media accounts posted messages framing Hamas’ assault as a justifiable act of resistance.
In response to the BLM Chicago post, which the group deleted, Aynaw, the first Black Miss Israel, shared an emotional response on Instagram, where she has 113,000 followers. “I remember you screaming in the streets, ‘I can’t breathe,’” she says in the video, echoing the slogan chanted at racial justice protests, including those in the summer of 2020 following the murder of George Floyd, a Black man, by a white Minneapolis police officer. She concludes by saying, “Pray for Israel, because we can’t breathe.”
The video led to an invitation to appear on Fox News, where Aynaw, 31, called Black Lives Matter supporters who refused to condemn Hamas “hypocrites.” “They say they care about Black people, they say they care about human rights,” she said. “What about my rights as a Black woman in Israel?”
Many Israelis have viewed the decentralized BLM movement with skepticism since at least 2016, when the Movement for Black Lives, a coalition of 60 Black-led organizations, released a platform accusing Israel of committing genocide against Palestinians and being an apartheid state. Israel was the only country mentioned in the foreign policy section of the platform, and Jewish groups across the political spectrum condemned it.
Shufuntinsky, the rapper who grew up in San Diego and now lives in the central coastal city of Hadera, said he supports the principles behind BLM but not any particular organization. Since Oct. 7, he has been angered by the “false equivalency” some activists have drawn between the racial justice movement in the U.S. and the Palestinian national struggle.
“You can’t say Black Lives Matter and then look at the two sides of this conflict and support the side who is killing Black people,” he said in a WhatsApp message.