Feb 15, 2017
AccorHotels has entered into 3 partnerships with Ethiopian investors for the construction and management of 3 hotels in Addis Ababa.
A 162 keys Mercure located in the vicinity of the United Nations Economic Commission for Africa will be built by Tihnat Investments PLC and is expected to open its doors in 2020. The hotel will include 156 standard rooms, 6 suites, 400 square meters of meeting and banqueting spaces, several f&b outlets, as well as a gym & spa.
A 135 keys ibis Styles has been signed with Metro Hospitality Services PLC enterprise. The hotel, also located near the UN headquarter and integrating full services (F&B / meeting space), should be completed by 2019.
Finally, a 230 keys ibis will also be managed by AccorHotels on behalf of Abay Technic Trading. Located 200 meters from the Africa Union, the hotel, which should open within 2021, will be one of the tallest building in the area with 22 floors. It will be built in accordance with the brand specifications, allowing therefore, for an optimised use of space and a greater comfort for its clients. A full F&B offer will be included in the hotel as well as 300sqm of meeting space.
AccorHotels in Ethiopia: a strong pipe on all market segments
Official signature ceremonies were held in the presence of newly appointed Steven Daines and Olivier Granet, respectively CEO and COO of AccorHotels for Africa & Middle East. Steven Daines declared after the ceremony “We are very happy with the signature of these 3 projects representing more than 500 rooms that will help build a leadership for AccorHotels across segments on this promising and fast growing market by 2020, after the signature of a 330 rooms Pullman in 2014 and a 156 keys Novotel in 2015. AccorHotels has strong ambitions to maintain leadership on the continent by consolidating its position in West and North Africa and by boosting its development in East and Southern Africa. I would like to warmly thank our partners for their trust and confidence in building a successful partnership.”
These projects will bring an additional international branded offer into the market, as well as a new segmentation, answering the need for good quality and reasonably priced hotel rooms in Addis Ababa.
Leading operator in Africa, AccorHotels operates 111 hotels (19,600 rooms) across market segments from luxury to economy, across 21 countries and employs more than 10,000 collaborators.
Source – 
Source – GCR global construction review.
Deals |
AccorHotels signs deals to open three hotels in Ethiopia
The logo of French hotel operator AccorHotels is seen on top of the company’s headquarters in Issy-les-Moulineaux near Paris, France April 22, 2016. REUTERS/Gonzalo Fuentes/File Photo
ADDIS ABABA Europe’s largest hotel group AccorHotels (ACCP.PA), will open three hotels in Ethiopia by 2021, becoming the latest international chain to tap into the growing business and tourism sectors in the country.
Looking to counter subdued growth in Europe, AccorHotels and others have been expanding in emerging markets such as Ethiopia, where visitor numbers have been rising by more than 10 percent a year for the past decade, albeit from a very low base.
The Horn of Africa country is the continent’s second most populous nation and has one of its fastest-growing economies, propelled by huge spending on infrastructure, though it is still one of the poorest.
The new AccorHotels properties will offer more than 520 rooms in the capital, Addis Ababa, the company said in a statement released on Wednesday night.
Sheraton (SHPF.BO), Hilton (HLT.N), Radisson, Marriott (MAR.O) and Golden Tulip are among a handful of hotel chains that operate in Ethiopia.
AccorHotels has been active in Africa for 40 years and is the continent’s leading hotelier by number of rooms. The group operates in 21 African countries, employing more than 10,000 people at 94 hotels.
(Reporting by Aaron Maasho; Editing by Katharine Houreld and David Goodman)
Source – Reuters